Friday, 23 April 2010

What Kind Of Media Institution Might Distribute Your Media Product And Why?

Bauer Media Group is the publishing house for Q magazine and Kerrang, these are similar magazines to my one MHQ, only they cater to a different target audience of older music buyers. This publishing house circulates 130,179 copies a month of Q magazine, a similar figure MHQ would hope to sell a month. MHQ could feature online, offering extra advertising space to increase profits, this website would also contain extra features, more competitions and a preview of next months issue. Bauer Media Group has a 50% stake in Box Television which produces several popular music channels e.g. Kiss TV , The Box, Kerrang TV, Q TV and osme more. These would be a good surce of advertisement, bringing more similar products to advertise, e.g. CDs etc ... and also the products that get advertised on the TV channels e.g. beauty products, concerts etc ... The advertising would have to be aimed at the target audience so it would be mixed genre of advertising, and a price range of £5:00 all the way up to £2000, this is because the magazine age range goes from 16 year olds to early 20's so advertising things like cars is still viable for this age bracket.

No comments:

Post a Comment